All businesses require great promotional support to succeed to their highest levels. One way to attract this attention for businesses is by getting yourself interviewed in various print media outlets. But there are certain techniques that fare better than others when you’re both first trying to break into print as well as when you want to continue receiving print media coverage. This article focuses on the 10 best tips for getting print media interviews.

1. Create attention about your product or service. This is known as creating a buzz. You can generate that buzz by positioning your product or service as either unique, having some historical tie in, or by incorporating an against-all-odds approach. Think of the very best way to market your business and incorporate that method into all your print media contact pursuits. Just try to attract as much positive attention as possible.

2. Network to share your story – In the beginning, try contacting as many sources at local newspapers, regional magazines, trade periodicals and newsletters as possible. You must get the word out to as many contacts as humanly possible. A volume approach will help spread your message faster than any other method. It’s extremely important to make sure you’re contacting the right people in print media circles to help you get your foot in the door and appear in print, so do your due diligence here.

3. Present your product to the right people in as dramatic a way as possible – Be vivid and bold in your presentational deliveries. Target your business as either the very best at something or as especially unique or needed in the marketplace. These approaches will ensure magnetic interest from all print media sources, and you can be sure you’ll start to generate a high interview count right from the start with this approach.

4. Send editors video footage of your product or services – Send them directly to the top editors of print periodicals. If you own an automated donut shop, send in the exciting footage of dozens of glazed donuts being made on your machines. You want to make it as visually strong and appealing as possible. If your make fancy widgets then videotape your process of making the strongest, most durable widgets in the country. Something like this is certain to attract the interest of the print media, and interviews will inevitably follow.

5. Send your resume to editors and prove your expertise – The print media loves to interview experts in business in all possible areas. If you’re a barber and you feel you can set a record for the fastest haircut in town, say so. If you own a pizza shop and you’re sure you make the biggest pizza pie in the country, then alert the media of this expertise of yours. If you’re a cutting edge research scientist, then flood the media with press releases. This too will ensure print media interviews.

6. Always follow up with your contacts – If you don’t succeed at first, keep trying by making multiple follow up requests for an interview. Don’t ever give up. Make sure you keep accurate records of each newspaper or magazine’s telephone number, address, and contact person information, and just keep sending out informative, expertly written press releases until they finally have to grant you an interview.

7. Try sending out informative emails to print outlets – Emails are not cost prohibitive and you can configure your email program to fire and shoot out a multitude of them in a very short amount of time. Make sure to include all the pertinent information, such as the name of your business, phone number, web site, the type of product and service you’re selling, and what makes it special or unique. You can expect a blast of emails back from print media sources wanting you as an interviewee using this shotgun method.

8. Let the press know about previous interviews – Another effective approach to getting print interviews is to include release information that you have experience being interviewed before. It could be as simple as having been on the interviewing end at a trade show conference or back in your college days when you were a star football player. Whatever it is, make sure to position yourself as someone who has experience to handle the overall interview process, who knows how to work around tape recorders, microphones and reporters. This will paint you out as an easy individual to interview and will ensure to the print media that their interview will proceed smoothly.

9. Contact journalists and editors directly – In addition to press releases, you shouldn’t overlook that you can also make cold calls to print editors. Yes they’re busy but so are you, so that shouldn’t deter you from contacting them in this way. Only through the spoken voice tete-a-tete can two people really come to truly know and understand each other. Your upbeat voice tone and positive inflections over the phone can make all the difference in the world vis-a-vis landing that first print media interview.

10. Be yourself – Don’t ever brag. Just be talented and special. Do indeed have confidence in yourself and your business, and always make certain you are giving your best performance whenever contacting a print media outlet. If you are good at what you do, your attitude should reflect this so that confidence rubs off on the print journalist you’ll be in contact with as you seek out more and more interviews. Don’t ever sound frightened or act ashamed of what you do. As they say, if you’ve got it flaunt it.

James Adams is a blogger and product analyst at Cartridge Save, an online supplier where you can buy ink cartridges in the UK. James has written hundreds of product reviews and blog posts. Click here if you would like to visit their website and read more.

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